It’s common knowledge that the Numa Numa video was the first real viral video that found it’s way onto YouTube, and took on a life of it’s own. But I remember watching and sharing The 405 Movie back in 2001, and it seemed to have a pretty viral quality too. This exciting three minute drama, produced by Bruce Branit and Jeremy Hunt, had everyone’s attention for a while. Since then Bruce has worked as a digital artist on productions such as the hit show Lost, the remake of King Kong and many others. He now has his own high-end computer graphics and visual effects company, Branit|VFX. Jeremy has done visual effects for Showtime’s hit Weeds and movies Marley and Me and The X-Files. He owns a small visual effects studio by the charming name of Screaming Death Monkey.
I guess it doesn’t really matter whether you agree that it was the first viral video, but you can’t argue that these two talented and creative guys did an excellent job of marketing themselves digitally in a pre-YouTube era. (FYI: YouTube launched and uploaded the first video on April 23, 2005.)
I know it was over eight years ago, but The 405 Movie is the most exciting AND funny 3 minute video that I’ve seen to date. I still love watching it. Enjoy!