KGSR Radio, New Kid in Town, and Twitter

car_radio artThis morning I turned on the radio in my car to hear one of my favorite Eagles’ songs, New Kid In Town. I had a very nostalgic little drive to my neighborhood grocery store. This song came out in 1978, the same year I graduated from high school.

On my way back from the store what I didn’t expect to hear was “Tweet to Win!”. K-Geezer (a.k.a. 107.1 KGSR Radio Austin) engaging their listeners on twitter? I guess I don’t listen to the radio enough to realize it’s becoming the norm. I decided to do a search, and sure enough, I found a site that lists radio stations on twitter.

New Media and radio seem like a natural fit in many ways. When you think about traditional advertising, (Radio-Television-Newspaper), it’s clear who has had the edge all along. In fact, radio perhaps was the very first form of social media marketing using technology. They have been engaging with their listeners since the very beginning. I’m not saying they did it well, but they were getting feedback and engaging none the less, even way back in the early days of radio.

So it’s come to this. Tweet-to-win. Instead of caller #7, it’s Direct Message #7 on twitter who gets the JD Souther at Threadgills tickets!


Well, it worked. They got me. I came home and started following @KGSR. I plan on trying to win some tickets with DM’s too. Way to start twittering KGSR! I’d love to see you incorporate some non-profit fund raisers into your twitter strategy as well. You have the twitter power now, use it for good!

FYI: In 1978 the Eagles received two Grammy awards: Best Vocal Arrangement for “New Kid In Town” and Record of the Year for Hotel California. Ahhh… the memories.

7 thoughts on “KGSR Radio, New Kid in Town, and Twitter”

  1. I haven’t listened to the radio much either lately. Didn’t really know that this was going on. Pretty interesting. I guess if you’re a radio station and you’re not on twitter, you’re really missing the boat.

  2. Hey Sue! I heard you talked about on KGSR this a.m.! Pretty cool! I love the Eagles too, fun post!

  3. Thanks for the comments Allan and Sherry. Yes, there’s nothing like listening to some Eagles when you want to take a trip back in time.

  4. I want to find good pop music. Help me please.

  5. Wow thanks Penny. If you say so! :)

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