This month’s Austin Social Media Club featured a panel of nonprofit movers and shakers who answered questions from David Neff (another local nonprofit rock star) about how they utilize social media within their organizations. Although the topics vary from month to month, I noticed from the first club meeting I attended that social media for social good is always an underlying theme. Sure, people want to grow their businesses and grow their networks using social media, but using social media tools to facilitate a call to action, is what Austin Social Media Club does best. Whether you’re talking about @ConnieReece and The Frozen Pea Fund, or @MikeChapman and Mobile Loaves & Fishes, @MichelleGreer and the hugely successful Austin Charity Water Twestival or @daveiam and Lights. Camera.Help., it’s all about making a difference.
This morning I turned on the radio in my car to hear one of my favorite Eagles’ songs, New Kid In Town. I had a very nostalgic little drive to my neighborhood grocery store. This song came out in 1978, the same year I graduated from high school.
On my way back from the store what I didn’t expect to hear was “Tweet to Win!”. K-Geezer (a.k.a. 107.1 KGSR Radio Austin) engaging their listeners on twitter? I guess I don’t listen to the radio enough to realize it’s becoming the norm. I decided to do a search, and sure enough, I found a site that lists radio stations on twitter.
New Media and radio seem like a natural fit in many ways. When you think about traditional advertising, (Radio-Television-Newspaper), it’s clear who has had the edge all along. In fact, radio perhaps was the very first form of social media marketing using technology. They have been engaging with their listeners since the very beginning. I’m not saying they did it well, but they were getting feedback and engaging none the less, even way back in the early days of radio.